Based in Trinidad and Tobago, Praktis is a strategic brand development studio led by internationally recognised designers Marlon Darbeau and Blayne Clark.

We specialise in amplifying a brand’s heat. 
What is heat?
Heat is a brand’s essence—the quality that makes it culturally resonant and commercially compelling. Through a rigorous, methodical, and creative process, we help ambitious organisations incover and amplify theirs.

Our work reflects a practice that meets global standards while remaining grounded in a Caribbean context. We’ve presented on international stages from New York to Johannesburg, been featured in leading design publications, and built identities for brands that shape their industries.

Speaking & Guest Lectures:
Brand New First Round Conference (New York)
TEDx Port of Spain
Graduate School of Architecture (Johannesburg)
IslandLab (Jamaica)

Featured In:
Brand New (Armin Vit)
Design Indaba
Design Week (U.K.)
World Brand Design Society
Museum of Arts & Design (NYC)

Awards & Honours:
International Book Awards (2025)
Design Week U.K. Shortlist (2020)
ADDY Awards: 18 ADDY Awards in 4 years including Best in Show (2023), Best of Print (2023), and Angel Awards Gold Best of Show (2024)

Clients Include:
Tribe Carnival, Guardian Group, Mount Irvine Bay Resort, AIB, Unit Trist Corporation,  TIS, Prudecon, TYE Manufacturing, Emile Elias Group, Machel Montano, Jimmy Aboud, Scott Hilton Clark, The Cloth, Del Mano Food

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