JB

Joe B.

Vice President, Customer Growth & Experience

Joe B. is an accomplished executive in the retail sector, currently serving as Vice President of Customer Growth & Experience at prAna since September 2025. Prior to this role, Joe B. held the position of Vice President of Planning and Allocation at Columbia Sportswear Company from September 2022 to October 2025. Joe B.'s extensive experience at Nordstrom spans from 2004 to September 2022, during which various leadership roles were undertaken, including Vice President of Inventory Strategy & Transformation and Vice President of Operations, Private Label, among others. Joe B. holds a Bachelor of Arts degree from the University of California, Berkeley.

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