Precise TV
Sofia K. has a diverse work experience history. Sofia started their career as a Brand Representative at Hollister Co. in August 2020, where they provided high-quality service to customers while upholding brand standards. In June 2021, Sofia worked as a Summer Intern at Smart Service LLC, completing a rotation scheme in various areas such as HR, restaurant management, and interviewing candidates for a new project. In October 2021, they joined Reelay, a social media start-up, as a Social Media Manager, responsible for developing and implementing social media strategies on TikTok and Instagram. Sofia then worked at Precise TV, starting as an Ad Operations Executive in September 2022 and later transitioning to the role of Ad Operations Specialist. Precise TV is a leading advertising platform that connects brands to relevant video content across YouTube, TikTok, and connected TV.
Sofia K. began their education in 2016 at St Leonards School, where they pursued the International Baccalaureate degree. After completing their studies there in 2018, Sofia joined Heriot-Watt University. From 2018 to 2021, they pursued a Bachelor of Science (Honours) degree in Mathematics. Following that, they enrolled in Heriot-Watt University for an MSc degree in International Business Management with Marketing, which they completed in 2022.
Additionally, Sofia attained certifications outside of their formal education. In January 2022, they obtained the "Google Analytics for Beginners" certification from Google. Furthermore, in June 2022, they acquired the "Inside LVMH" certification from LVMH.
Precise TV
Precise TV is an award-winning HIPAA and COPPA certified contextual video advertising platform offering advanced machine-learning optimization and contextual targeting helping you reach the right audience and align your brand message with relevant and brand suitable contextual targeting on YouTube, Facebook, Instagram, TikTok and Connected TV. Our mission is to help brands share in the moment rather than interrupt it through the development of context aware ad technologies. Starting with YouTube, our machine learning platform analyses millions of videos at granular level. This allows us to map the precise moments to bring people and brands together at scale. Our experience delivers 100% transparent, brand safe advertising that significantly increases engagement, product interest and sales. Precise TV was shortlisted in the Sunday Times Tech Track "Ones to Watch" category in 2019. Founded in 2015, Precise TV has offices in London, Sydney, New York and Sarasota, accredited by FTC COPPA KidSafe, ABC, Jicwebs, IAB Gold Standard & Google Premier Partner.