PRECISIONvalue
Nitya Karthik possesses extensive experience in digital project and account management within the pharmaceutical and marketing sectors, currently serving as Associate Director of Experience Personalization & Optimization at Novartis since January 2021, and as Channel Strategy Lead for US Oncology. Previous roles at Novartis Oncology as Digital Program Manager and at Precision for Value and Hobart Group Holdings as Digital Project Manager highlight a strong expertise in managing client relationships and driving digital initiatives. Nitya's background includes significant account management roles at The Indian Express and Lycatel, as well as foundational experience at Bennett Coleman and Co. Ltd., where involvement in high-profile projects such as the Femina Ms India Pageant and the FilmFare Awards was instrumental in skill development. Nitya holds dual Master's degrees in Business Administration and Commerce from the University of Mumbai and Symbiosis Institute of Management Studies, focusing on Human Resources Management.
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PRECISIONvalue
Advancing market-access marketing through experiential strategy, effective value demonstration, and market-access-focused resource development. The value of innovative medical treatments often begins with an evaluation of cost. As former payers ourselves, we know. So we identify and assess evidence of economic, clinical, and humanistic value, then analyze it to effectively demonstrate the total value of medical innovations—and maximize commercial success.