Katie Kidd has over 15 years of experience in business development and marketing within the advertising and media sectors. Currently serving as VP of Business Development at Predactiv since August 2017, Katie has held progressive roles including Senior Director and Director of Business Development in the same company. Prior experience includes Regional Director of Sales Strategy & Marketing at AdParlor in Asia Pacific and Associate Communications Director at UM WW. Earlier career roles include Account Manager at Arena Media UK, Communications Planner at MindShare, and Marketing Coordinator at MOUCHEL plc. Educational qualifications include a BA Hons in Marketing from Solent University, a Diploma in Marketing Communications from CIM, and a Foundation Certificate in Marketing from IPA.
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Predactiv
Predactiv is a next-generation, AI-powered data technology company that enables clients to unlock the full potential of data. Predactiv’s innovative technology integrates proprietary data with any data source, providing the AI processing and engineering prowess to yield advanced learnings that can be seamlessly activated across the digital ecosystem.