Predictable
Craig Schinn is a seasoned professional in customer data and marketing, currently serving as Co-Founder of both Actable and Predictable. Actable focuses on organizing, activating, and optimizing first-party data to enhance marketing strategies for clients, while Predictable automates machine learning solutions for marketing outcomes. Previously, Craig held roles such as VP of Strategic Services at Lytics, where expertise was applied in unlocking customer data potential, and Senior Director of E-commerce & Online Marketing at The Clymb, overseeing top marketing operations. Additional experience includes significant positions at Accordant Media, Razorfish, and Accenture, where Craig contributed to programmatic media buying, customer insights, and digital marketing strategies. Craig holds an MBA from Columbia Business School and a BBA from Hofstra University.
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Predictable
Predictable empowers agencies with purpose-built AI models to address your client’s key business outcomes, such as: - Purchase Propensity - Churn Detection - Product Recommendations - Predicted LTV -Engagement Agencies partner with us to: Deliver real, measurable results Gain a competitive edge in client engagement Streamline data-driven strategies across paid media, email, and SMS We also partner with CDPs, ESPs, and eCommerce data tools, offering white-label solutions that improve the impact of your solutions.