Craig Schinn

Craig Schinn is a seasoned professional in customer data and marketing, currently serving as Co-Founder of both Actable and Predictable. Actable focuses on organizing, activating, and optimizing first-party data to enhance marketing strategies for clients, while Predictable automates machine learning solutions for marketing outcomes. Previously, Craig held roles such as VP of Strategic Services at Lytics, where expertise was applied in unlocking customer data potential, and Senior Director of E-commerce & Online Marketing at The Clymb, overseeing top marketing operations. Additional experience includes significant positions at Accordant Media, Razorfish, and Accenture, where Craig contributed to programmatic media buying, customer insights, and digital marketing strategies. Craig holds an MBA from Columbia Business School and a BBA from Hofstra University.