Erick Macias is currently the Head of Sales and Product Growth for LATAM at PREDIK Data-Driven, where they develop and execute product growth strategies utilizing Big Data and AI. Previously, they served as a Data Analyst and Innovation Manager at Instituto Farmaceutico, A.C., focusing on data analysis and the implementation of innovative tools in the pharmaceutical industry. From 2017 to 2021, Erick worked at PREDIK Data-Driven in various roles, including Data Science and Analytics Consultant, where they led over 50 successful data-driven projects. Erick holds a degree from UAM Universidad Autónoma Metropolitana, earned between 2010 and 2014.
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