Robert Lilja is an experienced product manager and strategic director with a robust background in payments, customer programs, and direct marketing. Currently serving as Produktchef Betallösningar at Preem AB since August 2013, Robert focuses on B2B and B2C payment solutions, including card issuing and mobile payment. Previous roles include Strategic Director at augusti Sthlm AB, where Robert managed card concepts and co-branded programs for notable brands, and Director of Business Development at Carling Associates, specializing in consumer behavior and marketing automation. With extensive experience at SAS, Robert held various positions related to direct marketing and customer programs, laying a solid foundation in CRM and campaign management. Robert's educational background includes a Master in Direct Marketing from Kingston University and multiple diplomas in executive management and direct marketing.
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