Tara Bain

Tara Bain, RN, BSN has a diverse work experience in both healthcare and marketing. Tara started their career in 2010 as an RN at Novant Health, where they specialized in infusion nursing and medical/surgical patient care. Tara worked closely with physicians, clinical staff, and patients to ensure patient safety and provide education.

In 2017, Tara transitioned into a marketing role at Premier Inc. Tara began as a Marketing Manager, leading the communication efforts for Specialty Pharmacy, Pharmacy Benefit Management, and generics product lines. Tara developed strategies to effectively communicate with diverse audiences and established brand assets for the company's new offering, ProvideGx.

Tara quickly progressed in leadership roles at Premier Inc., becoming a Senior Director of Marketing in 2019. Tara collaborated with business unit owners to develop marketing strategies and go-to-market plans for various offerings, including ProvideGx, Kiindo, Remitra, CognitiveRx, PremierChoice, and Intersectta. Their responsibilities also included branding, messaging, web presence, digital marketing, lead generation, and campaign structures.

In 2022, Tara was promoted to the role of Vice President, Growth Marketing, where they led a team of sophisticated marketers in building awareness and generating leads for high-growth areas. Tara worked directly with business unit executives to define, shape, and deliver omni-channel campaigns in an agile manner.

Additionally, Tara has been a Vice President at Premier Inc. since 2023, leading the 100 Top Hospitals Program. This program utilizes public, objective, and transparent data to provide non-biased insights into a hospital's health. Tara's team focuses on improving clinical, financial, and operational performance, as well as patient experience, through a balanced scorecard approach.

Overall, Tara Bain's work experience showcases their ability to excel in healthcare and marketing roles, utilizing their clinical expertise and marketing skills to drive growth and improve outcomes.

Tara Bain, RN, BSN has a Bachelor of Science (BS) degree in Registered Nursing/Registered Nurse from the University of Wisconsin Oshkosh. Tara also holds a Bachelor of Science (BS) degree in Business Administration, Marketing from Colorado State University. Currently, Tara is pursuing an Executive MBA at the UNC Kenan-Flagler Business School, expected to graduate in 2024. In terms of certifications, they obtained the Registered Nurse certification from the North Carolina Board of Nursing in November 2010. Tara also holds additional certifications in Foundations and PMC Level I from Pragmatic Institute, obtained in 2021, and the ICP-MKG certification from ICAgile, obtained in 2020.