Maéli Schmidt

Maéli Schmidt has a diverse work experience in various industries. Maéli started their career as a researcher at FURB - Universidade de Blumenau, where they conducted scientific research in the field of chemical engineering, focusing on simulation and mathematical modeling. Maéli then worked as a Technical Sales Representative at Macler Produtos Quimicos, where they were responsible for technical sales of chemical products and building relationships with clients.

Maéli also gained experience in the textile industry as an Engineering Intern at Rovitex, where they worked on product development and technical specifications. After that, they transitioned to the field of digital marketing, working as a Performance Marketing Analyst at A7B - Marketing Digital and later at Adtail. In these roles, they managed client portfolios and implemented paid media strategies across various platforms to drive sales and generate leads.

Most recently, Maéli joined Premiersoft as a Digital Strategist, Content Marketing, and Paid Media Specialist. In this position, they are responsible for content production, from planning to execution and analysis. Maéli creates content based on research, understanding customer pain points, and structuring relevant content for each stage of the customer journey. Additionally, they manage the company's social media accounts.

Throughout their work experience, Maéli has demonstrated a strong focus on results-driven strategies, whether it be in research, sales, or marketing.

Maéli Schmidt has a diverse education history. Maéli obtained an MBA in Marketing, Branding, and Growth from Pontifícia Universidade Católica do Rio Grande do Sul in 2023-2024. Prior to that, they pursued their Mestrado em Engenharia (Masters in Engineering) with a focus on Engenharia Química (Chemical Engineering) at FURB - Universidade de Blumenau from 2018 to 2020. Maéli also holds a Bacharelado em Engenharia (Bachelor's Degree in Engineering) in Engenharia Química from FURB - Universidade de Blumenau, completed between 2011 and 2017. Furthermore, Maéli attended Senai Blumenau in 2014-2015, where they received a Técnico (Technician) certification in Química (Chemistry). Additionally, they obtained another Técnico (Technician) certification in Contabilidade (Accounting) from Cedup in 2009-2010. In terms of certifications, they have earned a Certificação Google Ads from Google Ads in January 2023.