Premium Brands is a subsidiary of Hudson Holding which is a leading, award-winning representative of global brands in North Africa. Nike, Jordan, Converse, Tommy Hilfiger, Crocs and New Look are some of the key brands currently managed by the Maltese group.

In Algeria, we exclusively represent Nike, Jordan, Converse, Urban Jungle, Crocs and Tommy Hilfiger. We are B2B & B2C apparel and footwear distributor and have expertise in branded fashion and sport brands.

Our Story

2018: Establishment and creation of Premium Brands SPA
2020: Opening of Nike Store Es Senia in Oran and Nike Store Bab-Ezzouar in Algiers
2021: Opening of Nike Store & Urban Jungle Garden City – Cheraga in Algiers 
2024: Opening of the first official Tommy Hilfiger boutique in Oran, Bab Ezzouar & Garden City – Cheraga in Algiers
Opening of the first official CROCS kiosk in Garden City – Cheraga in Algiers
Opening of the first PREMIUM BRANDS Outlet in Cheraga- Algiers (next to el Kods)

Premium Brands

Mustapha SAARI

This department provides administrative and operational support to management, facilitating effective team performance and communication.

Management Support

This department oversees the operations and management of retail store locations.

Retail Management

This department oversees the management and training of retail personnel to ensure effective store operations.

Retail Operations

This department handles cash transactions, reconciliation, and overall cash flow management.

Cash Management

This department manages digital initiatives and data administration to enhance organizational efficiency.

Premium Brands

Org chart

Teams

Management Support

Retail Management

Retail Operations

Cash Management

Digital Operations

Offices

Premium Brands

Org chart

Teams

Management Support

Retail Management

Retail Operations

Cash Management

Digital Operations

Offices

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