Peter McShane

Peter McShane is a results-driven digital marketing professional who specializes in performance marketing, growth, and customer acquisition. With extensive experience in both agency and in-house roles, they have successfully led high-performing teams and managed omnichannel campaigns across various brands. Currently, Peter oversees digital and performance marketing for Yuno Energy, PrepayPower, and firmus Energy, driving customer acquisition and business growth. Peter’s past roles include Marketing Manager at firmus Energy and Acquisition Marketing Manager at P&O Ferries, along with co-founding ITS new Media Ltd and acting as Digital Operations Manager at The Tomorrow Lab. They hold a BA Hons Degree in Business Studies and Information Technology from Griffith College Dublin.