Kat Arnsby

Kat Arnsby is a Senior CRM and Product Marketing professional with over 20 years of experience in the gambling industry, specializing in player retention and engagement. Currently serving as Head of CRM at PressEnter Group, Kat has previously held roles such as Director of Retention at High Roller Technologies and Head of Poker and Bingo Marketing at Kindred Group plc. Educated at the University of Manchester with a Bachelor's degree in English Language and Literature, Kat is known for fostering cross-functional team collaboration and creating scalable marketing strategies in highly regulated environments. Kat's dedication to understanding player needs drives their approach to marketing and product development.