Jon Nelson

As Chief Executive Officer, Mr. Jon Nelson oversees the strategic growth and development of Preston Ventures. For over 12 years he has been leading the creation and procurement of mortality-based financial products and services for institutional clientele in the life settlements industry.

Prior to founding Preston Ventures, Mr. Nelson was a principal in both North Group LLC and NorthStar Life Services and a co-owner of North Channel Bank GMBH, a group of companies acting in concert as a direct lender, investor and service provider to the life settlements industry. Preceding Mr. Nelson’s various roles as principal, Mr. Nelson held the position of Managing Director for Pacifica Group, LLC, where he established himself as a leader in the life settlements industry. In his role at Pacifica, Mr. Nelson was responsible for mergers, acquisitions, and sales within the company’s mortality-based investments division. During his tenure, Mr. Nelson led and completed the acquisition of the country’s third-largest reverse mortgage originator, launched a new corporate subsidiary within the equity conversion marketplace, and grew Pacifica’s core life-asset acquisition business from $50 million to more than $600 million per month.

Mr. Nelson began his executive career as the founder and CEO of LoanFirst Technologies, a multi-million dollar venture-backed technology firm, which was successfully acquired in 2001 by HSBC’s consumer auto division. Upon acquisition, Mr. Nelson acted as director of the company’s Strategic Alliances Group, where he grew loan originations from inception to $1 billion in originations per year. Upon his departure in 2004, Mr. Nelson’s division was responsible for more than $1.3 billion in assets across 42 states.

Mr. Nelson holds a BA in Business Administration from the University of Sioux Falls.