Liam Smith

Liam Smith is the Strategy Director at Pretty Pragmatic, where they lead the Strategy team in delivering brand, campaign, and communications strategies for various leading brands. Previously, Liam held roles as Associate Strategy Director and Senior Strategic Planner at Mr B & Friends, and worked as a Strategic Planner at both Mason Zimbler and Bray Leino Yucca. With a Bachelor's Degree in Marketing from the University of Newcastle-upon-Tyne, Liam has a proven track record in creative strategy and problem-solving for clients.