Chris Paykel is the Co-founder and Non-Executive Director of Ideally, an on-demand customer insights and innovation platform, since 2023. They previously served as Co-CEO at Previously Unavailable from 2016 to 2023, where they focused on innovation and product development. Chris also co-founded New + Improved Ventures, partnering with ambitious founders to develop Martech startups, and is currently involved as a Co-founder at Aether. Their experience includes roles as a Manager at Ernst & Young in Operational Transaction Services and Performance Improvement, and as a Product Design Engineer at Fisher & Paykel Appliances.