James Hurman

James Hurman is a seasoned entrepreneur and marketing professional with extensive experience in innovation and brand strategy. As a Founding Partner at Previously Unavailable since 2014, James has been instrumental in providing innovation and customer experience consulting. James co-founded Caffeine Daily.co, a platform aimed at boosting New Zealand's startup ecosystem, and Tracksuit, a brand health tracking SAAS business. James also founded the Master of Advertising Effectiveness program, which educates marketing professionals on evidence-based advertising principles. Additionally, James has co-founded AF Drinks, a leading non-alcoholic spirits brand in New Zealand, and previously established Storytech and Toothcrush, demonstrating a commitment to accessible brand strategy and sustainable products. James held the position of Board Trustee at the New Zealand Breast Cancer Foundation and served as Managing Director at Y&R NZ. James's educational background includes a Master's in Advertising Effectiveness, complemented by foundational schooling at Macleans College and Cockle Bay Primary.