Phoebe Devine

Phoebe Devine is an accomplished design professional with extensive experience in leadership roles across various companies. Currently serving as Chief Design Officer and a partner at Previously Unavailable since June 2020, Phoebe is also a co-founder of Aether, an innovative strategic marketing platform founded in January 2025, and co-founder of New + Improved Ventures since November 2024, focusing on B2B SaaS marketing technology. In addition, Phoebe is a member of the Investment Committee for Brand Fund by Previously Unavailable and Icehouse Ventures, investing in companies where branding is pivotal to success. Previous experience includes time as a tutor in Communication Design at Auckland University of Technology from February 2016 to February 2022, and design roles at Alt Group, GOODFOLK, Red Antler, and Studio Alexander. Phoebe holds multiple degrees in design from Auckland University of Technology and Academy of Art University, including a Bachelor's Degree with First Class Honours.