Alfredo Bruce is a fintech entrepreneur and the founder of Prex, the first neobank in Uruguay, where they serve as the Executive Chair. They have been the Director of Fortex Servicios Financieros since 2006 and a member of YPO since 2021. Alfredo holds a degree in accounting and finance from the Universidad de Montevideo, completed in 2003, and is passionate about financial services and inclusion in Latin America.
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