Sofía Calós

Sofía Calós is an experienced marketing and content production professional currently serving as a Marketing Project Manager at Prex since June 2023, where responsibilities include planning and executing comprehensive regional campaigns across various media. Previously, at Ready Set, Sofía held the position of Senior Remote Content Producer, focusing on UGC for performance-driven digital campaigns, and also served as a UGC Producer responsible for integrating brand content in the U.S. market. During a four-year tenure at Wiper, roles included Regional Production Coordinator, where project management processes were enhanced, and Regional Executive Producer, overseeing audiovisual and digital projects across Latin America. Earlier experience includes managing digital campaigns at BBDO Argentina as an Account Executive, after starting as an Account Assistant. Education credentials include a Licentiate degree in Advertising from Universidad de Belgrano, alongside certifications as a Registered Product Owner™ and Registered Scrum Master™ from IT-tude.