Price It Right helps independent and PE-backed agencies redesign how they package, price, and sell their services — so they can close faster, win better clients, and improve margins without adding headcount.
Most agencies are built to sell labor, not value. The result is inconsistent pricing, bloated scopes, slow deals, and margin leakage that compounds over time. That is not a talent problem. It is a commercial model problem.
The Price It Right Commercial System™ connects how your agency sells, prices, delivers, and measures work — giving your teams a shared, scalable model that drives predictable, profitable growth.
Services

RFP Commercial Strategy
Commercial System Creation & Implementation
Fractional CFO Leadership

Who We Work With
Growth-focused independent and private equity-backed agencies ready to move from selling effort to selling defined, higher-value outcomes. Our clients include agency CEOs, CFOs, growth leaders, and commercial teams who want to compete — and win — on more than creative.
Founded by Erin Jemas — 15+ years of agency commercial leadership across independent, PE-backed, and global network agencies including VML and BarkleyOKRP. Harvard Business School Executive Education, Negotiation and Competitive Decision Making (2025). Led commercial strategy on $100M+ in winning RFPs. 91% RFP win rate in 2025.


Price it Right

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Teams

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Price it Right

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Teams

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