Garth Hoff

Garth Hoff is a seasoned marketing professional with extensive experience in pricing strategy and product management across various industries. Currently serving as the Sr. Director of Segment Marketing at Pricefx since 2018, Garth leads a global team specializing in product, industry, and customer strategy. Previous roles include Director of Industry Strategy at Pricefx, where Garth oversaw a team focused on best practices for price management and AI optimization, and Director of Global Presales Solution Consulting, resulting in significant annual revenue growth. Garth has also held leadership positions at Ascend Performance Materials and IHS Markit, where Garth established a pricing strategy center of excellence. Early career highlights include positions at PROS Pricing and Orbitz, with an academic contribution as an adjunct instructor in marketing at the University of Houston and Lone Star College. Garth holds a Bachelor’s degree in Business from Trinity University and an MBA from the Thunderbird School of Global Management.