Peter Ward

Peter Ward is an accomplished sales leader specializing in the retail technology sector, currently serving as the Regional Sales Director for Pricer since January 2021, where responsibilities include driving business development and market expansion in the UK and Ireland. Prior to this role, Peter served as an Independent Solutions and Technology Consultant at PWW CONSULTING LTD and held multiple significant positions at Zebra Technologies, including Senior Account Manager and Sales Director for EMEA Process & Emerging Industries. Peter also has extensive experience from roles such as Sales Development Director at Retec Interface, VP Sales Europe & Middle East at Wavetrend, and various positions at IBM, where expertise was developed in selling innovative solutions within the retail and consumer packaged goods sectors. Early career experience includes significant sales achievements at Symbol Technologies and Siemens Nixdorf, establishing a strong foundation in the retail solutions market.