Sofia Bäckström is an experienced HR professional currently serving as a Global HR Business Partner at Pricer since March 2025. Previously, Sofia held the position of Head of People at Estrid, where leadership of the entire people function was demonstrated in a high-growth scale-up environment. Experience also includes a role as Global HR Business Partner at Karo Healthcare, overseeing HR strategies across 13 European locations, and strategic HR partnership with Aon's Papua New Guinea business. Sofia's earlier roles encompassed HR Consultancy, HR Operations, and engagement initiatives at the University of Westminster, demonstrating a broad range of HR expertise. Sofia holds a Bachelor of Arts in Business Management with a focus on Human Resource Management from the University of Westminster.
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