Fernando Martinez

Fernando Martinez is a seasoned digital marketing professional with extensive experience in managing digital campaigns across various industries. Currently serving as Digital Marketing Manager at PriceSmart since March 2018, Fernando oversees performance-focused marketing efforts in 13 countries. Previous roles include Marketing Manager at Heinsohn, where marketing strategies were developed for lead generation and brand building, and Client Solutions Team Lead at Meta, focusing on optimizing advertising products. Fernando has also held significant positions at LATAM Airlines, Zemoga, British Council, Torre Technologies Co., and City University of New York, demonstrating expertise in digital marketing strategy, performance marketing, and communications. Fernando holds a Master's degree in Digital Marketing from Hult International Business School and a Master of Science in Marketing from The City University of New York.