Johnathan Herrera

Johnathan Herrera is an experienced professional in membership management and customer experience, currently serving as Membership Manager at PriceSmart since May 2021, where responsibilities include acquiring new members and enhancing active member retention through strategic initiatives. Previously, Johnathan held the position of Gerente at Banco de Bogotá from July 2017 to May 2021, focusing on increasing the bank's share in the small and medium enterprise segment and driving business unit profitability. Earlier, at Sodimac Colombia, from November 2007 to July 2017, Johnathan coordinated the customer experience management process, emphasizing Net Promoter Score (NPS) strategies and ensuring high-quality service across all business areas. Johnathan holds a degree in Business Administration from Fundación Universitaria Católica Lumen Gentium, earned between 2012 and 2015.