Peter Winters is a pricing consultant who provides expertise to MedTech and CleanTech companies, focusing on profitable growth through customer value analysis. They founded Haddock Research, a consulting firm dedicated to aiding organizations navigate digital transformations in the 2020s. Previously, Peter served as Managing Director of Brand Health International and held various roles in market research, demonstrating a strong background in healthcare and product evaluation. Peter also co-authored a project on environmental issues in Sudan and has extensive teaching experience. They hold a BSc in Geography from the University of St Andrews.
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