Jerome Laurent

Jerome Laurent has an extensive work experience in various roles and industries. Jerome founded Pricing HUB in 2017, where they used their pricing expertise and machine learning to help retailers improve profitability. Jerome also worked as an Advisor at ABA English in 2018.

From 2008 to 2017, Jerome held several positions at eDreams ODIGEO, including Chief Marketing Officer and Group Senior Director for Meta Search Revenue. Jerome was responsible for leading strategic efforts and operations in traffic acquisition, CRM, performance display, and web analytics. Jerome managed a team of 40+ specialists and actively contributed to executive committee discussions.

Before their time at eDreams ODIGEO, Jerome served as the VP of Sales & Marketing at Liligo.com. Jerome played a crucial role in the company's capital risk round and its subsequent sale to Voyages-SNCF.com. Jerome focused on product development, sales, business development, and traffic acquisition, with an emphasis on SEO and high ROI channels.

Jerome also worked as the Managing Director of AddviseMedia at NEXTEDIA, where they managed a team of account strategists and oversaw SEM, SEO, affiliation, media, and tracking management for e-commerce clients. Prior to that, they were the Head of Travel and Indirect Sales at Kelkoo, driving sales and working on the travel product at a European level.

Jerome's career began as an Online Marketing Consultant at Euro RSCG interactive-Eclosion.net. Jerome provided consulting services in online marketing.

Throughout their career, Jerome has demonstrated expertise in pricing, marketing, sales, traffic acquisition, business development, and team management, making him a valuable asset in various industries.

Jerome Laurent has a diverse education history spanning across multiple fields. In 1998, they pursued an MBA at The University of Kansas School of Business, focusing on International Finance with a minor in Marketing. Continuing their education, from 1996 to 1999, they obtained a Master's degree from ESC Clermont Business School, specializing in Marketing/Marketing Management.

In 2018, Jerome enrolled in a Growth Hacking Course, completing an intensive program in Growth Hacking and Growth Marketing. This course provided him with further expertise in this field.

Additionally, in January 2019, Jerome obtained certification as a PricingHUB Certified Integrator from Pricing HUB, showcasing their skills and knowledge in pricing strategies.

Based on the provided information, it can be concluded that Jerome Laurent has a rich educational background in finance, marketing, and growth hacking, and continues to enhance their qualifications through certifications.