For over a quarter-century, Prima Nova has been a dynamic force in wholesale and retail, proudly housing the iconic retail chain "Zlatan Trag." Pioneering the first hypermarket in the region back in 2005 marked a groundbreaking moment in modern retail south of Belgrade.

Expanding our horizons into the food industry, Prima Nova strategically acquired the dormant food production giant "Moravka" in 2007. This strategic move gave rise to a new hypermarket, boasting over 2000m² of retail space and a diverse array of 15,000 domestic and international products – solidifying its status as the largest retail facility in the entire DTL system.

At the helm of the "Zlatan Trag" retail chain, Prima Nova proudly holds the position of the foremost domestic retail entity in southern Serbia, with an extensive network of over 60 outlets. Our success is deeply rooted in market responsiveness, continuous innovation, a carefully curated product range, and competitive pricing. With a team of over 1000 dedicated and educated individuals, we ensure the daily satisfaction of hundreds of thousands of buyers in the Jablanica and Nisava districts.

Within the Prima Nova Group, Moravka Pro, our food production arm, takes the lead in manufacturing and selling coffee, wafers, and various food products in Serbia. Boasting a team of over 200 skilled employees, a portfolio featuring 250+ products, and annual production capacities exceeding 20,000 tons, Moravka Pro extends its influence to both domestic and international markets.

Embark on our journey of excellence, where tradition seamlessly merges with innovation, and customer satisfaction remains our paramount goal.

At Prima Nova, success is not just a destination but a continuous, evolving expedition.

Prima Nova d.o.o.

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Prima Nova d.o.o.

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