Fernando Serrano Conde

Fernando Serrano Conde is a seasoned professional in commercial intelligence, currently serving as the Director de Inteligencia Comercial at PR1MADERA. With extensive experience leading commercial teams and developing profitable business strategies, they specialize in applying Business Intelligence tools for strategic decision-making. Previously, they held key positions such as Director Comercial at Ferretito SAS and Director de Ventas at MA PEÑALOSA, where they demonstrated a strong focus on sales performance and team training. Fernando earned a degree in Industrial Engineering from Universidad Industrial de Santander and a specialization in Strategic Marketing Management from Universidad Autónoma de Bucaramanga.