Mark McDowell

Mark McDowell is currently the CEO & Co-Founder at Primal, where they offer a complete suite of integrated marketing capabilities to assist high-performing brands in achieving accelerated results. They are also a Co-Founder at Syndatrace, focusing on helping progressive retailers increase in-store customers with improved online-to-offline customer insights using digital receipts. Mark holds a Bachelor of Commerce degree in Business Administration from the University of Otago and completed their International Baccalaureate® (IB) at Bangkok Patana School in subjects such as English, Maths, Design Technology, Business, and Geography.