John L Dicuollo

John L DiCuollo is an experienced public relations professional with a background in strategic communication and media relations. Serving as Public Relations Director at Backbone Media, LLC since February 2005, John has also held multiple roles, including Public Relations Account Manager, Senior Account Manager, and Account Director. In addition to ongoing public relations work with companies such as PrimaLoft, Black Diamond Equipment, and Sawyer Products, John specializes in areas such as editorial coverage, press releases, branded content, influencer seeding, and crisis management. Previously, John was the Advertising Director at Climbing Magazine and held PR/Marketing responsibilities at Petzl America. John earned a Bachelor of Arts degree in Communications from Temple University from 1988 to 1993.