Fernando Rivera

Fernando Rivera is an experienced area manager currently working at Primaprix since June 2020, where responsibilities include overseeing operational management and strategy implementation. Prior to this, Fernando held various positions at Carrefour España from February 2017 to December 2019, including responsibilities in commercial concepts and user experience management, where skills in KPI analysis and supplier negotiations were demonstrated. Fernando also served as General Manager at COVIRAN SCA from October 2014 to November 2016, focusing on customer loyalty strategies during challenging market conditions. Additionally, experience includes project mentoring for tourism entrepreneurs at the Ayuntamiento de Sevilla, contributing to reports that assess economic impacts and supporting business plan development. Fernando holds a degree in Finance and Accounting from Universidad de Sevilla, earned between 2009 and 2013.