Primary Care Financial (PCF) is a modern CPA firm dedicated to empowering businesses in Metro Detroit with the financial clarity they need to thrive. Specializing in bookkeeping, CFO advisory, and financial services, PCF supports businesses both small and large with accurate, strategic, and stress-free financial management.

At PCF, we understand numbers are about more than compliance; they tell the story of your business. That’s why our team provides not just data, but actionable insights to help you make smarter, faster decisions. Whether you’re a growing entrepreneur or an enterprise leader, we tailor our services to meet your unique needs while delivering the peace of mind that comes with having your financial systems in trusted hands.

**Our Services Include:**  
- Monthly bookkeeping and reconciliations  
- QuickBooks setup, cleanups, and optimization  
- Fractional CFO consulting for high-level strategy   
- Enterprise financial leadership, including process and system optimizations  

**Who We Serve:**  
PCF partners with a wide array of industries.  
- **Health & Wellness Professionals:** From dentists to yoga studios, we provide solutions that keep your practice financially fit.  
- **Law Firms:** Offering reliable systems and insights for boutique and midsize practices.  
- **Creative & Professional Services:** Helping agencies, consultants, and designers scale confidently.  
- **Enterprise Clients:** Supporting organizations generating $10M+ in revenue with CFO-level leadership and tailored solutions.  

Led by Founder Steve Koch, CPA, PCF was built on the belief that accounting services should be proactive, approachable, and designed to foster growth—not just checkboxes. At every step, we strive to simplify the complex, eliminate guesswork, and bring clarity to your finances, all while leveraging tech-savvy tools like QuickBooks Online and NetSuite.  

Partner with PCF to reclaim your time, drive smarter decisions, and build a stronger financial future.

Primary Care Financial

Org chart

Teams

Offices