Germain Cassis is an experienced professional currently serving as an Expert at Primary Venture Partners since April 2025, providing strategic advice to the investment team and portfolio founders. Previously, Germain held leadership positions at Lenses.io, overseeing North American market expansion through sales and strategic partnerships. As a Strategic Account Executive at Celonis, significant contributions were made to operational transformation in the retail sector. Germain also worked at Salesforce in various roles focused on enhancing sales strategies within the Transport/Logistics and Manufacturing industries. As a co-founder of TEST & GROW, efforts were dedicated to assisting small businesses with their sales and marketing strategies. Germain holds a Master's degree in Sales, Distribution, and Marketing Operations from NEOMA Business School and has completed a study abroad program at Michigan State University focused on Sales, Management, and Communication.
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