Fred Pike

Fred Pike has been in the professional workforce since 1983, when they began as President and CEO at Micro Information Services, Inc. In 1997, they took on the role of District President of Technology Services at IKON Technology Services, where they were responsible for technology professional-services delivery in 10 offices with over $100MM in revenue. In 2000, they became a Musician, playing guitar, bass, or mandolin for various musical venues around Milwaukee. In 2004, they joined Northwoods as Managing Director and GA & GTM Practice Lead, and later took on the role of Managing Director and COO. In this role, they worked with clients on Google Analytics and Google Tag Manager setup, remediation, and optimization. Fred is certified in both Google AdWords and Google Analytics (GAIQ).

Fred Pike obtained their MBA from the University of Notre Dame - Mendoza College of Business in 1981. Prior to that, they attended the University of Notre Dame from 1973 to 1977. In 2016, they received a Certificate of Completion from CXL for the Customer Acquisition (SEO and PPC) program, as well as a CXL Certified Optimizer. Fred also received a Certificate of Completion from MeasureSchool (Julian Juenemann) for the Google Tag Manager Essentials Training. In 2017, they received a Certificate of Completion from CXL for the Google Analytics Master Course. In addition, Fred Pike has obtained a ConversionXL Certified Optimizer from ConversionXL in 2016 and a Google Analytics Individual Qualification from Google in 2019.