PDi
Eric Thaler is a seasoned professional with extensive experience in management and marketing across various sectors. Currently serving as General Manager at PrimeDatalytics Inc. since 2021, Eric leads marketing, public relations, staffing, content and product development, as well as financial performance. Previously, Eric spent over 14 years at Microsoft in roles such as Strategic Account Manager for Advertising and Consumer Marketing Manager for Bing, managing significant business accounts and engaging with media. Earlier, Eric enhanced advertiser revenue at Search for It, Inc. and gained foundational skills in commercial banking at TD. Eric holds an MBA from Schulich School of Business and a BA in Economics from York University.
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PDi
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI. Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs. Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub. Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs. It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution. With objective data, analytics, and planning, we plan from your audience and marketing objective(s) instead of being beholden to the limitations of individual data sets and platforms.