PDi
Karin Bramm is an experienced Account Executive currently at PDi since March 2024, with a robust background in media planning and account management. Previous roles include Associate Account Director and Account Manager at MediaCom Canada and MediaCom, respectively, where Karin excelled in client care for significant advertising budgets and developed data-driven media strategies. With experience at Media Dimensions as a Media Planner/Buyer and earlier positions in administration and internships, Karin has demonstrated a strong capability in negotiating media rates, analyzing campaign performance, and utilizing research tools to optimize advertising effectiveness. Karin holds a Bachelor's degree in Communication and Media Studies from Brock University.
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PDi
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI. Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs. Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub. Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs. It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution. With objective data, analytics, and planning, we plan from your audience and marketing objective(s) instead of being beholden to the limitations of individual data sets and platforms.