PDi
Thierry Bazay is an experienced professional with a strong background in digital advertising and strategic partnerships. Currently serving as an Advisory Board Member at PrimeDatalytics Inc. and a Board Member at Music Rights Clearance, Thierry has held significant roles at major companies including Google, where responsibilities included leading industry initiatives for media platforms. Prior experience encompasses leadership positions at IAB Canada, The Exchange Lab, Microsoft, Publicis, and Scott Thornley + Company, with a focus on driving growth and operational excellence in various sectors. Thierry Bazay holds an HBA in Business from Trent University.
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PDi
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI. Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs. Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub. Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs. It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution. With objective data, analytics, and planning, we plan from your audience and marketing objective(s) instead of being beholden to the limitations of individual data sets and platforms.