Running a dental practice is complex.
Leading a team, managing cashflow, building patient trust and loyalty, growing production, protecting profitability, staying compliant… all while trying to be a dentist.

Most practice owners don’t struggle because of dentistry — they struggle because of everything else.

You’re juggling:
• rising costs + unpredictable production
• team issues, turnover and burnout
• cancellations and patient flow challenges
• HR and leadership pressures
• strict Infection Prevention and Control and compliance requirements
• long hours and constant stress

That’s why Prime Practice exists.

For over 30 years, we’ve helped more than 4,650 practices lead better, grow stronger and operate with confidence. Founded by dentist and practice owner Dr Phillip Palmer, we understand the realities behind the scenes.

We support practices with:
• Business Performance Coaching
• In-Practice Training & Team Development (delivering CPD Points!)
• Practice Observation Visits
• Infection Prevention & Control training + audits
• HR solutions, policies + advisory
• Leadership, communication + patient experience programs
• Workshops, consulting, systems and behaviour-change tools

Our coaching team brings over 99 years of combined experience, guiding owners, managers, associates and teams to build the systems and behaviours that drive sustainable success.

Our clients typically:
• grow production by 51%
• increase take-home earnings by 64%
• work five fewer weeks per year
• reduce stress by 83%

Now backed by Credabl and led by CEO Michelle Gianferrari, Prime Practice supports dental professionals from graduation to retirement.

Whether you want stronger systems, a more engaged team, better compliance or a practice that doesn’t rely on you 24/7… Prime Practice helps you build a practice that runs smoothly, grows sustainably and supports the life you want.

Prime Practice

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