Since 1998, Prime Studio™ has been crafting innovative product and brand experiences from the heart of NYC. We turn insights into impactful solutions, earning the trust of world-renowned brands including Axe, Bayer, Care/of, Dove, Frida, Harry’s, IKEA, MoMA, Olly, Oneida, Puracy, Rubbermaid, Squish, Tumi, and Welly. Working across markets from consumer products and housewares to personal care, tabletop, and food & beverage, we believe diversity keeps our ideas fresh. We like to think that we're big enough to know how and small enough to care why.

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