Tim Mitchell-Adams

Tim Mitchell-Adams is a proven C-level executive and NFP Board Member with extensive experience across wealth management, superannuation, insurance, and investment. They have successfully led transformative change initiatives in large and complex organizations, utilizing deep emotional intelligence and well-honed people skills to engage diverse teams. Tim has held significant roles, including Chief Growth Officer at HESTA and CEO of ASG, and is currently serving as GM Member Growth & Propositions at Prime Super, where they drive member acquisition and retention strategies. They have also contributed to the development of innovative solutions in the charity sector as Chief Customer Officer at Doing Good Rewards. Tim's educational background includes a Diploma of Marketing Management and ongoing professional development in business management and governance.