Prime Time | Beer. But Better.
Brewed for the Better You

At Prime Time, we're redefining what beer can be. Born from the desire to enjoy great-tasting beer without compromising a balanced lifestyle, we craft award-winning beers that are:​
PRIME TIME

Low in calories
Low in carbs
Gluten-free and vegan
Award-winning flavour at 4.2% ABV

Innovation is in our DNA. We introduced the world's first caffeine-infused lager, Lager+, delivering a refreshing buzz with 50mg of natural caffeine, before launching our Lager and IPA - all award-winning in taste, low calorie and gluten free. 

You can pick up Prime Time at Waitrose and more than 450 pubs nationwide. 

Prime Time is partnered with Seven Clean Seas, removing 4.2g of plastic from the world's oceans for every can or bottle sold.

Food & Beverage

Health & Wellness

Prime Time

Harvey Armstrong

This department is responsible for managing and guiding investment strategies and decisions.

Investment Oversight

This department provides strategic oversight and direction for the organization.

Executive Leadership

This department focuses on planning and executing marketing events and activations to enhance brand engagement and awareness.

Marketing Activations

This department focuses on managing and optimizing the sales process to enhance efficiency and drive revenue growth.

Sales Operations

This department is responsible for overseeing and managing all aspects of the creative process, including content creation and design strategies.

Prime Time

Org chart

Teams

Investment Oversight

Executive Leadership

Marketing Activations

Sales Operations

Creative Services

Offices

Prime Time

Org chart

Teams

Investment Oversight

Executive Leadership

Marketing Activations

Sales Operations

Creative Services

Offices

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