Primehold holds a property portfolio whole.

Every property, with its value, loan, rate, lender, rent, and yield — across personal names and limited companies — in one ledger. And behind every figure, the full history: nothing is ever overwritten. A new valuation joins the record beside the old one, so the portfolio reads the way a proper ledger should — bought for £50,000 in 2010, remortgaged at £80,000 in 2012, valued at £100,000 today.

For investors, that means one source of truth across every entity, and a record that is ready the day the next deal appears.

For specialist brokers, it means the whole book, always current. Product expiries and LTV movement are visible across every client, and each application begins with the portfolio schedule already done — exported to lender-ready Excel in one click. Clients keep their own ledger current, because it is theirs; brokers read it, rather than feed it.

Primehold is not a CRM and not a pipeline tool. Those systems manage the deal. Primehold holds the portfolio — the layer the specialist-finance world has never had.

Built in the UK, by a practising specialist mortgage broker, for BTL portfolio landlords, bridging and development borrowers, and the brokers who serve them.

Every property. Every number. One ledger.
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