Asher Charbit is the Chief Growth Officer and co-founder at Primelis, where they focus on expanding the U.S. client network and implementing innovative marketing strategies. With over 15 years of experience, Asher has successfully built and managed high-end businesses, including a coffee shop chain and a spa service brand, both located in New York City. They also led the development of Cashair, a tech solution aimed at revolutionizing cash processing for retailers. Asher studied law at Université de Metz from 2005 to 2007.
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