Dan Ayers

Dan Ayers is a seasoned professional in business development and strategic partnerships with extensive experience in the payment processing industry. Currently serving as a Strategic Enterprise - Business Development professional at Primer since September 2025, Dan previously held significant roles including Senior Business Development Director at Nuvei and Enterprise Business Development at Worldpay. Dan's career also encompasses positions at Ezypay, Payrix, Nabooki, and First Data Corporation, with a foundational background as a Sales Manager at Worldpay. Dan holds a BTEC in Business & Finance from Lowestoft College.