Primestar is a family-run, progressive, and woman-led business at the forefront of the diamond industry, renowned for its exceptional standards of governance, ethics, and innovative diamond solutions. With over 30 years of diamond supply chain expertise, Primestar operates internationally, offering tailored products and services to luxury watch and jewellery brands.

Primestar offers a comprehensive range of services within a transparent and fully traceable framework:

- Fine-tuned assortments
- Customized calibration
- Convenient packaging
- Just-in-time delivery

Through our vertically integrated supply chain, we provide ethically sourced highly calibrated diamonds tailored to meet the exacting needs of our clients.

As a certified member of the Responsible Jewellery Council (RJC) and the Watch & Jewellery Initiative 2030 (WJI), we follow the highest social, environmental, and ethical practices. Since inception, Primestar has taken the principles of modern sustainability at heart. Social responsibility, environmental protection, and good governance have always been important vectors to steer our business course. Our commitment to ethics extends to our rigorous quality control and traceability measures, where every single diamond is tested to guarantee 100% natural origin and ethical provenance.

At Primestar, we believe your success is our success. Our management is directly involved in all facets of the business, providing the accountability and personal approach you expect. We forge long-lasting relationships across the industry, built on honesty, integrity, and a commitment to delivering brilliance beyond diamonds.

Primestar

Org chart

Teams

Offices