Daniela Martinez

Daniela Martinez, MBA, has a comprehensive background in management and strategic development, primarily within the tobacco and beverage industries. From August 2005 to May 2008 at Reynolds American, Inc., Daniela held various leadership roles, including Territory Manager, Sr. Division Manager, and Senior Director, where responsibilities included leading a team of up to 13 senior managers, overseeing sales strategies, and enhancing market presence. Additionally, as Senior Manager of Workplace Practices, Daniela aligned HR initiatives with organizational goals to foster a collaborative environment and enhance employee engagement. In a recent position as Senior Manager of Channel Development at Primo Brands, starting in February 2025, Daniela continues to leverage extensive expertise in management. Daniela received an MBA in Management from Tennessee State University and a B.A. in Business Administration from Lindsey Wilson University.