John Morrison

John "Craig" Morrison is a seasoned transportation and logistics professional with over two decades of experience in managing large-scale transportation operations and budgets. Currently serving as the Director Of Transportation Operations at Primo Brands, Craig oversees a $1.1 billion freight spend, focusing on performance optimization and budget stewardship. Previously, as the Director of Transportation at JOANN Stores, significant cost reductions of $12 million were achieved through strategic planning and negotiations. Craig has also held executive roles at Associated Materials Innovations, directing national logistics operations and managing a $90 million freight budget. From December 1992 to December 2006, Craig served in the US Army, achieving leadership roles and notable recognitions for efficiency and mission success. Craig is currently pursuing advanced education in supply chain management and holds certifications in nutrition coaching and personal training.