Primo Play Limited, established in 1990 and based in West Yorkshire, UK, is a leading sports and games manufacturing and distribution company. With over 25 years of experience, we specialise in supplying high-quality goods to the pre-school, education, and high-performance sports sectors. Our commitment to excellence and innovation has earned us a global client base.

Our Brands:

Centurion Rugby
Centurion® Rugby offers top-tier rugby equipment developed over many years to cater to all ages and levels of play, from mini rugby to international competitions. Our products are renowned for their quality and durability, ensuring players can perform at their best.

ATREQ
ATREQ® focuses on high-performance fitness training equipment designed to enhance strength, agility, speed, balance, and power. Our products meet the rigorous demands of athletes and coaches of all ages and abilities, providing top-notch quality and performance.

BEEMAT
Founded in 1997, BEEMAT® is recognised as a leading brand for sports and athletics mats in the UK. We supply institutions, gyms, clubs, colleges, schools, and pre-school playgroups with durable and reliable mats, ensuring safety and performance in various athletic activities.

First-Play 
First-Play® is dedicated to providing high-quality, safe educational products for pre-school, primary, and junior levels across the UK and Europe. We are at the forefront of product development and innovation, with each item thoroughly field-tested before being released to the market.

PLAYM8
Understanding the importance of physical activity for young children, PLAYM8® has developed a range of innovative products that make exercise sessions exciting and challenging. Our activities are designed to encourage strong physical development in pre-school and primary school children.

Contact Us
For any enquiries regarding our products or company, please select a brand or contact us directly. Our team is here to assist you with all your needs.

PRIMO PLAY LIMITED

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